Past Event


HOW TO BUILD A CULT BRAND

A workshop on leveraging creator marketing.

date
Thursday July 3, 2025
time
7:00 pm - 8:30 pm (Singapore Standard Time)
venue
L2, The Analogue Room
tags
Encounters

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In a world where consumers follow people, not just products, the most magnetic brands are built through creators, not campaigns.

Join Shermaine Wong, CEO and Co-founder of Cult Creative, for an intimate keynote session on how the most iconic, culture-shaping brands are leveraging creator marketing to build movements, not just market share.

Shermaine will unpack how strategic storytelling, community-powered content, and data-driven amplification form the foundation of modern cult brands — and how Southeast Asian businesses can harness this formula to scale brand love and loyalty in a fragmented, attention-scarce digital era.

Whether you're a founder, brand builder, or marketer navigating the future of relevance, this session is your blueprint for turning audiences into advocates — and creators into catalysts.


Terms & Conditions
 This is a complimentary experience open to members and guests.
• This event will host up to 30 attendees only.
• Each member is permitted to bring along up to 1 guest.
• 48-hour cancellation policy applies. A fee of $25 will be charged for late cancellation and no-shows.
• By registering, you acknowledge and agree to abide by these terms.

Please visit our updated Events FAQ page for more details.
Please reach out to the reception team if you are facing challenges with your booking.

HOW TO BUILD A CULT BRAND
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